Competition + Technology = Business Model Innovation

Lynne Kiesling

Recently I mentioned Zappo's as an example of an innovative business model that defies preconceptions about consumer behavior. Here's a coda to that observation: the success Zappo's has seen has brought both imitation and innovation. Hello, perennial gale of creative destruction!

Exhibit A: Endless, a new shoe and handbag site with free overnight shipping, free return shipping, a 365-day return period, etc. Sounds similar to Zappo's so far, right? Yep. Quite a few of the brands they carry are the same.

But here's a valuable innovation at Endless: I don't know if it's Ajax or Java or Flash, but if you choose a shoe to explore, you get multiple views of the shoe (which you also get at Zappo's), BUT you also get real-time zooming so that you can see very minute details of the shoe. For items like shoes, this detailed scrutiny can mean the difference between sale and no sale. If, for example, you always have trouble with heels rubbing on your shoes if the seams aren't sewn in a particular way, you can investigate that very closely using Endless's technology. You can look closely at the quality of the leather and the stitching.

My hypothesis is that at the margin, the technology increases the sale of higher-priced, good quality shoes, and maybe even mid-range shoes, because of this ability to scrutinize them in such detail before buying.

Business Model Innovation

I was reading recently about a new electric car company in Scandinavia which is planning to release a new car shortly. There were two telling points in the story:

1. The technology used by the company was owned by Ford at one point but discarded when SUVs were making so much profit
2. The real innovation is the plan to disrupt not only the internal combustion engine but also the automotive business model.

The first point goes to the fact that no matter how well you are doing, only one or two significant changes in your operating environment can dramatically change your market. In fact we use this concept to help our clients think about ways to disrupt the market. What would happen if oil moved from $10/barrel to $80/barrel? Answer - demand for more fuel efficient vehicles. Ford acted as though oil prices would always remain low, even as China and India were growing their economies at unimagined rates. Face it, we'll compete with these growing economies for oil and even if new oil is discovered we've probably seen the last of oil below $50 a barrel. Why didn't Ford place more emphasis on investments in concepts that were going to help them when the price of oil inevitably rose? Once it appeared that the automotive industry could reduce or ignore the zero emissions standards in California, Ford sold the division.

The second point I think is even more interesting. According to the article, the firm in question plans to disrupt the business model - taking on a Dell approach and acquiring the materials as you order the car, rather than building a significant dealer lot inventory of finished automobiles. They will become a just-in-time assembler. While this poses some challenges and may initially limit where the automobiles can be sold, most of the market for autos in the US is on the East Coast, large cities in the Mid-West and the West coast. Demand for an electronic vehicle will be highest initially in "green" locations where people may be willing to trade off some comforts, and in places with short commutes and high population.

There are two business model stories embedded in this: first, don't assume that your existing business model is infinitely sustainable and ignore the opportunities to disrupt the market. Ford, and all of the Big Three, are guilty of that. Second, a small player without the infrastructure and investments that the Big Three have can disrupt the sales and distribution portion of the model, just as Dell did with PCs. What firm is eying your value chain and seeking to disrupt your business model?

Business Model Innovation

Business model innovation has captured the attention of executives tasked with achieving growth in the face of increasing competitive pressure. Business model innovation suggests that if you took an existing product and repackaged how you sold it, you can hold off competitive pressures and even capture entirely new market segments. For obvious reasons this is attractive to companies, but when a company’s brightest are tasked with finding ways to innovate their business model, they’re often forced to make it up as they go along.

What’s needed is a how-to manual for business model innovation.

Below I explain what a business model is and how it can be differentiated by comparing Netflix with Blockbuster. After giving a high-level overview of business model innovation, I’ve provided a list of steps to go through to arrive at business model transformation.

Netflix vs. Blockbuster, a comparison of business models
Suppose you’re over at a friend’s house for dinner on a Saturday evening. After dinner, you settle down in the living room to watch a movie. The movie, however, turns out to be a real bore and as your mind wanders, you begin to wonder…did my friend rent this from Netflix or Blockbuster?

From just watching the movie, you wouldn’t know where it came from. Both companies sell exactly the same product. So what makes these companies different? The answer: their business models.

What makes up a business model? Let’s answer that by reasoning through why anyone would buy from Netflix when practically every town in America, big or small, has a Blockbuster. The first person to rent from Netflix must have done so for a reason. Netflix offered some advantage over Blockbuster; it solved some deeply-rooted, unmet need among Blockbuster consumers.

A business model can be thought of as the way that a seller transacts with a customer. Some business models are less consumer-friendly than others. Netflix picked up on the discontent Blockbuster customers felt about late fees and they offered a business model that got rid of them. There are now many happy Netflix customers, and I am among them.

But is the Netflix model the be-all end-all of business models for DVD rental? To answer that question, we simply need to ask whether or not consumers have any unmet needs with regard to the way they do business with Netflix.

There are indeed many Netflix customers who are very unsatisfied because of a problem they are calling “throttling.” In fact there is a whole blog out there called www.hackingnetflix.com that has helped expose how Netflix becomes gradually less responsive to its most avid users, a problem that has become known as “throttling.”

In addition, many customers complain about discs arriving scratched. Now with the Blockbuster business model, a customer can just go back to the store to get another copy and finish watching the movie that night. With Netflix, if it’s a Friday night, you’re not going to get to see the rest of that movie until Wednesday. Bummer.

As illustrated, the definition of a business model is the way a supplier transacts with its customers. Business model innovation focuses on addressing unmet needs on the part of consumers who dislike some aspect of an existing business model for an existing category.

As with so many other types of innovation, business model innovation comes down to what my dear old professor Eric von Hippel taught me at MIT: market needs drive innovation.

Business Model Innovation: How-To
How, then, can companies go about innovating their business model? I would like to invite my fellow innovation bloggers to share their ideas, but I think business model innovation consists of the following steps:

1. Identify the market category
2. Gain insight into what the market dislikes about incumbent business models for that category
3. Scout for business models that address those problems in adjacent industries
4. Take action

There are different ways of obtaining the information needed for each of these steps. The market category in question would be your own market category if you’re seeking to innovate on your own business model. But if you’re an entrepreneur who is not tied down to any existing product or market, you could pick any market category where you’d like to investigate opportunities for business model innovation.

The second step involves gathering insights about unmet needs. Ethnography is one way of doing it, if you have the time and resources. But more and more, people are turning to the Internet for those types of insights.

The third step is very much like technology scouting. That is to say, a business model is just another form of intellectual property, or I-Stuff, as Suzanne Harrison describes it in her new book, Einstein in the Boardroom.

让电脑在插入自己的优盘后才能启动的秘笈

今天看了这篇文章觉得不错特拿来与大家分享，让电脑在插入自己的优盘后才能启动，否则启动后即自动关机，以下是该方法的实现过程：

1.首先确定优盘的盘符，可以将自己的优盘插上，然后就可以看到盘符了，这一步是很重要的，如果把盘符弄错了，那就让你的电脑长眠去吧;

2.在优盘里创建一个文件，文件名和扩展名均任意输入，比如笔者创建的文件为123.lj；

3.在本地磁盘上创建一个批处理文件(用记事本另存为.bat即可)，其内容为如下一行语句：

ifnotexistI:＼123.ljshutdown-s-t10-c"你无法使用该计算机"

这里I为优盘盘符，这句话的意思是如果优盘中不存在123.lj这个文件，则在10秒后关闭该计算机，并显示"你无法使用该计算机"这一提示信息。

4.在运行里输入"gpedit.msc"打开组策略，并定位到如下路径："本地计算机"策略→计算机机配置→Windows设置→脚本(启动/关机)，然后在右边的框中选择"启动"项，并将刚才建立的批处理文件添加到启动脚本列表中，确定并退出就可以了。

到这里就大功告成了，这时，只有在开机时插入优盘才能启动计算机并进入系统，否则将出现如下的提示并在指定时间内关闭计算机:

另外，再说说在优盘遗失情况下的解决办法。

1.如果时间足够多，可以在运行中输入"shutdown-a"来解除关机指令;

2.也可以将计算机启动到安全模式下将启动脚本删除，因为在安全模式下是不会加载开机脚本的

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$21.84 virginia dui laws
$21.80 asbestos claim
$21.79 nelnet consolidation
$21.79 credit reports
$21.74 dwi
$21.70 maryland dui lawyer
$21.69 bladeless lasik
$21.66 credit application
$21.65 dwi
$21.61 airline credit card
$21.55 cibc online
$21.54 lasik kansas city
$21.54 california mortgage rates
$21.46 consolidate your debt
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New York Attorney

lights to new york $3.29 - $4.11 1 - 3 26 - 33 $90 - $140
hotel new york $2.66 - $3.32 1 - 3 128 - 161 $350 - $540
hotels in new york $2.89 - $3.71 1 - 3 15 - 19 $50 - $80
new york $1.97 - $2.47 1 - 3 2,990 - 3,738 $5,900 - $9,220
new york hotels $2.74 - $3.43 1 - 3 0 - 1 $1
new york new york $2.03 - $2.53 1 - 3 0 - 1 $1

attorney $7.14 - $8.94 1 - 3 785 - 982 $5,610 - $8,780
attorney at law $3.00 - $3.75 1 - 3 0 - 1 $1
attorney search $8.69 - $10.86 1 - 3 4 - 6 $40 - $60
criminal attorney $19.98 - $25.52 1 - 3 0 $1 - $2
divorce attorney $7.34 - $9.22 1 - 3 0 - 1 $2 - $3
dui attorney $25.33 - $35.00 1 - 3 10 - 13 $260 - $450
patent attorney $3.59 - $4.48 1 - 3 11 - 13 $50 - $60
power of attorney $1.06 - $1.33 1 - 3 0 - 1 $1
real estate attorney $4.52 - $5.65 1 - 3 0 - 1 $2
tax attorney $26.77 - $34.12 1 - 3 13 - 20 $380 - $670

18adsense wordpress themes

When I first started Dosh Dosh, I decided to use an Adsense Wordpress template that was designed with the primary goal of maximizing ad earnings. I wanted a Wordpress theme with distinct ad blocks so I can easily blend contextual or other types of affiliate ads alongside my main content.

As you probably know, effective ad placement is critical if you plan to make any significant amounts of money through Google Adsense or other contextual ad systems.

Using a blog template with distinct ad blocks and optimized ad placements will very likely help you increase your Click through rates and affiliate conversions. These customized blog designs are also known as Adsense Ready themes.

How are Adsense Ready Themes different from other blog templates?

A key element that is central to all Adsense Ready themes is their focus on integrating contextual ads around content. As you will notice, the ads and link units are carefully placed above, beside and below each individual post to maximize exposure and their click through potential.

Several themes will also allow you to easily place blocks of square ads within each post, which is one of the proven ways to receive the highest amount of ad clicks from the average blog visitor.

Here are some general characteristics of most Adsense Optimized themes:

• Built in Adsense blocks for easy ad insertion.
• Ads are active once the Adsense Publisher ID is inserted or changed
• Optimized Ad placement, colors and types according to Google’s guidelines
• Adsense linkunits and search are already included.
• Search Engine Friendly. Post and category titles are used for page titles etc.

Why should I use Adsense Ready Templates?

The main reason why you should use an Adsense ready theme is convenience. You don’t have to sift through too much code and there’s no need to make major adjustments to the template’s form.

In many instances, all you need is to insert your Adsense publisher ID and you’re done. This will probably only take a few minutes, which can be a huge time and effort saver.

You can probably hack any other Wordpress template to include ads but they can be a hassle if you are unfamiliar with how to optimize your ad placement. Most of these templates are not terribly attractive but I think they are functional and their ad placement is pretty decent.

I think Adsense Ready templates are very useful when you own dozens or hundreds of niche websites which use credited feeds or free content. Niche websites with high paying keywords will be naturally more profitable when you use templates with optimized ad placements.

Dosh Dosh’s List of 18 Adsense Optimized Wordpress Themes

As far as I know, this collection of Adsense Ready themes is the largest online. I’ve included a link to each theme’s home page and as well as a direct download link for your convenience.

Some of the screen shots were taken from the websites referenced and others were screen grabs of blogs running the specific theme. If you know of any other Adsense themes I’ve missed, leave a comment and I’ll add it to the list.

All of the themes should be compatible with Wordpress 2.0+. Feel free to check the theme’s homepage for more information on compatibility and installation.

Recommendations:

All of the themes are pretty similar in function, but I’ve had particularly high click-through rates and ad earnings with several of them and so I’ll like to highly recommend ProSense (#1) and BlueSense (#2).

This post will be updated often and I suggest that you subscribe to my blog feed in order to receive free notifications when new themes are added.

1. ProSense | Download Prosense | ProSense Gray | ProSense Blue

2. BlueSense | Download

3. AdSense Theme | Download

4. SEO Adsense | Download

5. Problogger Clean | Download

6. SEO Blix with AdSense | Download

7. Ads Minded | Download

8. SEO Almost Spring with AdSense | Download

9. Connections with Adsense | Download

10. MW | Download

11. Adsense Ready | Download

12. WP Colors | Demo

13. Boqpod Adsense | Download

14. Tigopedia 1.0 | Download

15. Typo XP Reloaded | Download

16. Citrus | Download

17. Simple Corners | Download

18.Merah Putih | Download

How to make $30 a day?

Honestly, I don’t have any big secret. The one thing I can say is if you don’t have traffic, you won’t make money, but that’s pretty obvious.

In my limited experience, I’ve found it takes 3-4 months minimum to know if the site you created will, one, rank well for your keywords, and, two, start to generate any income thats more than a buck a day. The $30 bucks a day I’m making now is from about 5 sites / pages. My game site is making about $20 of that a day, and then I have a few other sites that are mainly affiliate product sites that are making a couple bucks each from Adsense, but that’s not their main purpose. I created the game site back in November and in January I was about ready to dump it because I couldn’t get any traffic. All of a sudden about Feb 1, I went from 15 unique visitors a day to 150. And within a week I jumped up to 500. I checked Google and sure enough, I had 5 of my targeted keyword phrases in the top 5..and that’s where 85% of my traffic is generated. This shows HOW IMPORTANT KEYWORD RESEARCH IS…and on page keyword optimization.

Obviously at $30 a day, I’m no Adsense genius, but this is what I’ve been doing so far.

I create simple sites & pages. I’ve done crazy, elaborate sites before and they just distract people. Basic navigation structure and a good color scheme can go a long way. Make it look professional, but not complicated. Simplicity is the key and if you’re making a page just for Adsense revenue, don’t give too much information. Write a few paragraphs of good content, but don’t give all the information away…make them want to click on an ad to get more info. These simple pages make an average of a buck a day, and they took no time to make.

Don’t be afraid to create single page sites on a sub directory of your current sites. As you can see in the site I listed above, I just created a sub folder (name it with your keywords) and then created a page within that folder (use the same keywords to name the page). I like to create a cool custom header and use images where appropriate, along with some good, keyword rich content. Put your ads in there and you’re ready to go. You can make lots of these pages quickly. If you plan on submitting them to directories, you’ll need to find the directories that allow deep links, since that’s what these pages will be.

Get links wherever you can. I still like directory submission as the backbone of link building. Doing it yourself can be tedious, especially if you’re trying to build links for a lot of sites, so spend a few bucks and hire someone to do the manual submissions for you. You can find plenty of people here on DP who will do 500+ submissions for $20 bucks. It’s worth the time you save to go this route.

As for Adsense itself, I stick with the Square and Wide Skyscraper when I can, with a blended background / borders, and link colors that match the site design. This seems to be the method that works best for most.

I’m no SEO expert, but I can write decent content, and I just make sure it’s coherent, relevant, and has my keywords I’m targeting for that page. I use H1, H2 tags like everyone should, and make sure that my page Title always has my keyword phrase. I don’t worry about Meta tags much, but I put my keywords in and make sure my description has the keywords too. It can’t hurt.

I do all the social bookmarking stuff, but I don’t know how much I really get from it, other than a few links. I use Stumbleupon, Clipmarks, and all the big SB sites. They can’t hurt, so keep submitting.

Find blogs with content relevant to your site and make some quality comments on there. Most blog comments will let you put in your name, url and email address. In the name section, use your targeted keywords, or a variation of them. Then put your website in the URL area. When your comment is posted, the name will be your anchor text keywords and you’ve got a good quality targeted backlink. Don’t abuse the commenting tactic, and spread it around over as many blogs as you can.

I just started getting into article submissions, and it really is a good way to get backlinks that you create within the context of relevant content. EzineArticles.com is one of the best, but if you search here on DP, there are lots of people who have free article directories that you can submit your articles to.

Once again, traffic is the only way you’ll see an increase in your Adsense revenue. It’s just a numbers game. The more sites you have and the more people you have visit each site, the more clicks you’ll get. It’s a simple equation. So go do some niche and keyword research, make some quality pages. Put your nose to the grindstone and start building links. In a few months, you’ll reap the rewards. You can do this over and over again until you have your own little Adsense network. None of what I said here is a revelation to most of you, but it’s how I’ve been doing things, and it seems to be working a bit. Good luck.

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The best clean code website builder there is. Simple for beginners, quick and compliant for experts.
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This unique PC based software produces fully optimized websites in a similar way to a blog but with power of an online CMS and no online database to set up.

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Technical reasons why Pure SEO CMS is better
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> Database is local not online, giving all the advantages without the setup, security and maintainance issues.
> Simple templates, like blogger, can be 100% customised.
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Code:

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> Can be fully rebranded and given away/sold by any web company.

The professional SEOs' site builder
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More than just a blog
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Apply any template to change the design
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No server to set up
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Online servers need specialist skills, they are less reliable and much more insecure than Pure SEO CMS sites.
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FREE code generators
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Comparisons with other software
Web standards have changed, your software must change too. Pure SEO CMS is specifically designed to work with, and take advantage of, the new web standards.

Web designers will automatically gain new clients
Web designers get their own fully re-branded client side blogging server software to promote their business. All links to

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Further benefits over traditional solutions

Benefits compared to Blogging include:-
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» Embed pages in any other site or run on any server.
» You own and can back up all code

Benefits compared to online Content Management solutions include:-
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» Will work on any server, with any page extension.
» More reliable and secure than an online database.
» More powerful and easy to use, PC based user interface.
» Includes spell checker and full site preview before release.
» Very flexible and can use any template and run part or all of a site.
» More cost effective than using even open source software.

Benefits compared to WYSIWYG editors include:-
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» Unskilled users can easily enter and update the content themselves.
» Automation routines allow impressive alternating graphic designs.
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Designing modern sites with any WYSIWYG editors is no longer possible for a beginner, nor practical for experts. Some people have switched to basic blogging or online content management but Pure SEO CMS's ability to turn the setup controls on or off means that everyone gets the benefit of its' power but non-techies will never damage the site. We are confident that once you try Straight2web you will also conclude that this approach has set a new standard for the future and understand why it is called Pure SEO CMS.


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<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< <<<>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>

// --------------------------------------------------------------------------------------------------------
// File Name: SEO Studio Enterprise Edition V2.04.2027 Released: Recent
//
// Uploaded By: WWIII Protections: ~love~...
//
// Serial/Patch: Included Extra Notes: None
//
//
// --------------------------------------------------------------------------------------------------------

<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< <<<>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>

// --------------------------------------------------------------------------------------------------------
// --------------------------------------------------------------------------------------------------------

<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< <<<>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>> >>>>>>>>

// --------------------------------------------------------------------------------------------------------


SEO Studio Enterprise Edition V2.04.2027
SEO Studio Includes These Essential SEO Software Tools:

Keyword Research and On-Page Optimization Tools
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// --------------------------------------------------------------------------------------------------------

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